Obtaining domain names and websites early in the setup of a business is crucial for several reasons. Here are the benefits of doing so:

  1. Brand Identity and Recognition: Securing a relevant domain name early allows you to establish your brand’s online identity. It helps customers remember your business and find you easily on the internet. A consistent online presence reinforces your brand’s recognition and credibility. Your internet presence starts paying lots of dividends, because it is always on year in and year out. It does not sleep, nor take any vacation!
  2. Online Visibility: Having a website and domain name ensures that your business is visible to a global audience. This is especially important as more consumers turn to the internet to find products and services. A strong online presence increases the chances of attracting potential customers. Where your physical marketing efforts end, the internet extends it for the global market, while you play locally.
  3. Professionalism: A dedicated domain name and well-designed website project professionalism and legitimacy. They show that you’re committed to your business and are willing to invest in your online presence. This can help build trust with potential customers and partners. Attraction of high net-worth individuals and corporations, will be the result of this concerted effort.
  4. Marketing and Advertising: A website serves as a hub for all your marketing efforts. You can showcase your products or services, share information about your business, and provide contact details. It’s a platform to run digital marketing campaigns, publish valuable content, and engage with your target audience. A well crafted content management weekly and monthly will do more than a 1000 marketers on the streets!
  5. Control and Ownership: By registering your domain name early, you gain ownership and control over it. This prevents competitors or squatters from taking a domain name that aligns with your business. Early ownership also ensures you can choose a domain name that accurately represents your brand. We have seen that happen even with our technology company which has others using same name. That led us to change our domain name slightly by incorporating ltd as an add-on. Some companies will have to redesign their letterheads and corporate branding which can cost a lot of money and inconveniences.
  6. SEO and Ranking: Search engines prioritize websites with longer online histories. By having a website early, you can start building search engine optimization (SEO) from the beginning. This gives you an advantage in ranking higher on search engine results pages over time. The longer a company has had its internet presence the better and more revenue that company can accrue, in the long run!
  7. Customer Communication: A website provides a direct channel for customer interaction. You can offer customer support, FAQs, and contact forms, which enhances customer satisfaction. This level of engagement can set your business apart from competitors. Examples of this will be evident with Maptech Limited in the ensuing weeks ahead. Please watch this space and keep in touch.
  8. Market Expansion: If you plan to expand your business in the future, having a domain and website early enables you to seamlessly reach new markets and audiences. You can adapt your website content and strategies as you grow. To stay conventional and move from one local market to the other or a physical geographic place to the other belongs to the mid 60s and 70s. With the internet and websites, there is no boundary to market reach and expansion.
  9. Data Collection and Analytics: A website allows you to gather valuable data about your audience’s behavior, preferences, and interactions. This data can inform your business decisions and help you refine your marketing strategies. We have Polls and other smart surveys that can be used within websites to harness competitiveness and ensure customer satisfaction.
  10. E-Commerce and Sales: If you plan to sell products or services online, having a website is essential. You can set up an e-commerce platform, enabling customers to make purchases directly from your site, which can significantly boost your revenue. To get this, ensure that the products are available and will be placed online with their prices, mode of payment, availability and other perks, like bulk purchase discounts and other offers.
  11. Brand Consistency: Your website is a platform where you can control your brand’s messaging, visuals, and tone. This consistency across all online channels contributes to a strong brand image. It helps conserve funds that would otherwise go into printing of flyers, brochures and physical publications, which soon end up trashed on the floor and left over in abandoned buildings or the boot of vehicles.
  12. Future-Proofing: The digital landscape is ever-changing. By securing your domain name early, you protect your brand from future domain name scarcity or changes in domain name trends. Mind you, someone somewhere is also receiving the same king of ideas and inspiration like yours. They may like your company name due to your flaunting it in the way of paper and physical adverts. They will beat you to the gun, and register the same name as their domain name, which they can sell to you when you desperately need it to maintain your brand name. An guess what, some have paid 1000s of dollars just to acquire back their companies’ unique names and identities.

  13. In conclusion, obtaining domain names and websites early in your business setup is a strategic move that provides a wide range of benefits, from establishing your brand identity to facilitating marketing efforts and fostering customer trust. It’s a foundational step in building a successful online presence for your business. A word to the wise, is enough. With all the above, we hope we have been able to remove any doubts in your mind about the importance of a domain name and company websites
Charles Ajeigbe

Charles Ajeigbe

Director Business Development/Lead Consultant

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